ICBI TVC | Image Consulting Business Institute

ICBI has taken yet another first-of-its-kind initiative by going on air with its TV ad, projecting First Impressions and Image Consultants. Appearing very aptly during the show ?What Not to Wear India? over TLC, the ICBI commercials were launched on 19th September at 10 pm with the repeat show appearing the subsequent afternoon.

?What Not to Wear?, hosted by actress Soha Ali Khan and stylist Aki Narula, is just the right vehicle to bring ICBI close to the wide audience that television can reach. The programme is about image management and clothing based on body shape, skin tone and the occasion.

ICBI?s TV commercial appears for a total of ten days, twice initially, after which it will appear thrice during the episode. We expect the juxtaposition of the commercial with the show will send the message across to audience that they can create positive first impressions either by turning to an image consultant?s advice or by becoming an image consultant themselves.

ICBI is the pioneer institute, training image consultants in the art and science of image management. In addition, the institute provides comprehensive business, marketing and technical support for consultants to set up a successful image consulting business.

Source: http://www.imageconsultinginstitute.com/2012/09/22/icbi-tvc/

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