Education of Business Online from NCSU Top Video Marketing Tips ...

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Source: http://www.graspncsu.com/2012/09/top-video-marketing-tips/

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Why Corporate Identity is actually a Really Potent Communication ...

Posted on | September 11, 2012 | Comments Off

Corporate identity is very much achieved by the brand developing and marketing and advertising tactics of the company. So how really is really a brand constructed? It is completed by way of the assist of branding tools like logo designs, organization cards and brochures. Brochures and ads are one of the most strong communication branding tools as you get to distribute them to any person about your locality. you?ll be able to make brochures describing your business, it?s specialties and services towards the public, thus creating them aware of the presence! When far more folks get to know about your services and facilities, much more individuals come to you to attempt them out, hence generating your company a far better good results!

It must be made positive that all advertising and marketing communication material has the corporate logo on it, hence enhancing your credibility as a professional enterprise. The purpose for the require of all marketing communication obtaining a corporate logo is that this can be the factor that can be handed over towards the public as an advertisement. You hand out organization cards for prospective clients for them to don?t forget you and your firm, there will probably be incidents wherein you have to send letters to different businesses. Should you send these letters by way of letters utilizing letterheads with your business logo, the recipient organization will bear in mind you better for future correspondence and dealings. Therefore, it might be seen that to enhance the corporate identity, the brand has to be enhanced or built. We do this by way of marketing strategies, thus incorporating that corporate identity is a really effective communication-branding tool.

When finding the corporate logo carried out, it really is greatest to possess it done by a professional, as logos created by amateurs might ruin the credibility in the enterprise in no time, whilst a logo accomplished by an expert logo designer assists to add worth to the company. A professional logo designer is just not only a graphic designer, he is one who has thought about your branding and positioning of enterprise. He is one who creates a logo for you according to your requirements to exude the nature of one?s business and to meet all modes of one?s usage with the logo, on internet, print, Television commercials or in a mixture of all of this. It must be remembered that logos and advertising materials are extremely important parts of a company?s brand developing technique. Logo styles are such an essential communication tool for the corporate as it can make individuals perceive your business to become a large corporate property, when actually; only a single man runs it!

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Source: http://how-guide.com/2012/09/why-corporate-identity-is-actually-a-really-potent-communication-branding-tools/

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S&P says outlook for AIG ratings is negative after U.S. share sale

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Source: http://news.yahoo.com/p-says-outlook-aig-ratings-negative-u-share-160037853--finance.html

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Wall Street edges up ahead of Fed, German court

NEW YORK (Reuters) - Stocks edged higher on Tuesday as investors stayed in a holding pattern ahead of possible policy action from the Federal Reserve and a key decision by a German court.

Investors may be wary of making big bets on risky assets ahead of a trio of key events later in the week, which could greatly affect markets. The S&P 500 slipped 0.6 percent on Monday as investors locked in gains on a recent rally but remains near levels not seen in over four years.

"There is a lot of stuff out there that people are waiting on right now, a lot of jockeying going on," said Peter Jankovskis, co-chief investment officer at OakBrook Investments LLC in Lisle, Illinois.

Germany's Constitutional Court on Wednesday is expected to approve the European Stability Mechanism -- the euro zone's new bailout fund -- but legal experts believe it will impose tough conditions limiting Berlin's flexibility on future rescues.

Investors also were awaiting a decision by the Federal Reserve on any additional stimulus measures when the central bank announces its policy decision at the conclusion of a two-day meeting on Thursday.

Equities have rallied on expectations for fresh stimulus measures from central banks, with economists forecasting a 60 percent chance the Fed will announce another round of quantitative easing.

Another event which could cause turbulence in markets is a Dutch general election on Wednesday, with voters divided between bailouts for troubled euro zone economies and austerity measures locally.

The Dow Jones industrial average gained 35.55 points, or 0.27 percent, to 13,289.84. The Standard & Poor's 500 Index added 2.10 points, or 0.15 percent, to 1,431.18. The Nasdaq Composite Index edged up 0.95 points, or 0.03 percent, to 3,104.98.

McDonald's Corp advanced 0.6 percent to $91.84 after the fast-food restaurant chain reported a 3.7 percent rise in August sales at established restaurants around the world, slightly below expectations of a 3.9 percent increase.

Package delivery companies FedEx Corp and United Parcel Service Inc have received approval to provide express-package services in some cities of China on their own, the country's State Postal Bureau (SPB) said on its website last week. FedEx gained 0.4 percent to $88.31 and UPS rose 0.3 percent to $73.27.

Knight Capital Group Inc said it has hired International Business Machines Corp to look into the August 1 trading glitch that cost the trading firm $440 million and forced it to accept a $400 million investment from a group of financial companies to keep it afloat. Knight shares advanced 0.8 percent to $2.69.

Zynga Inc's chief marketing officer resigned on Monday, becoming the latest senior executive to depart the struggling social games company behind popular Facebook Inc games such as Farmville. Zynga shares dropped 2.5 percent to $2.75.

Economic data showed the U.S. trade deficit grew slightly in July, as exports to Germany, France and other European nations shrank and imports from China soared to a new record.

(Editing by Dave Zimmerman)

Source: http://news.yahoo.com/wall-street-drops-fed-tech-sector-weighs-000217158--sector.html

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Video: Obama: Befuddled by the iPhone?

>> in the day, the president apparently needed saving from an iphone. a reporter on the scene said he appeared to be confused by the device and couldn't place a call, at first. in his own defense, the president reminded everybody he is a blackberry owner,

Source: http://video.msnbc.msn.com/nightly-news/48978818/

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NFL 2012

Yes, those were the Jets, weren't they, throwing a brick through the window of the New York media? Funny how that happened.

One lesson from yesterday: Preseason games are phantoms. You can't trust them to gauge how a team will perform in the regular season?not just the wins and losses, but the feel of a team, the look of its offense and defense, and the fire within. The team who will win a Super Bowl in five months has no more idea than we do about who they are yet.

Preseason games test a coach's ability to circumvent them. He wants to ?ne-tune his machines without putting any wear and tear on them. He would like to try out some concepts, but also not show the other teams what he's trying. He would like to beat the shit out of someone, but also leave the impression that he can't beat the shit out of anyone.

The coyness makes analysis futile. So how will the media respond to the Jets' performance? Sycophantically, no doubt. But there's another instructive point from yesterday: Spite is a great motivator. Praise is a great catheter. When the New York media gets harsh on the Jets, the Jets respond with a dominant performance. When the media celebrates them, their excellence drains away.

Perception is powerful in sports media, and especially so in New York, where the media writes the script by being wrong. The Giants have won two out of the last five Super Bowls, but you wouldn't know it. And that's how they did it.

The Dallas Cowboys are very similar to the Jets in the way their play fluctuates based on how they're perceived. When the Cowboys are on the decline and their window is closing and all is lost, they respond with solid games. When they are America's Team again, and Tony Romo is pouting his lips for a camera he's pretending he doesn't see, then they're back on the slide.

Keep your head down, everyone, and go to work. Do not listen to their praise. Listen to the complaints, if ye must?Buffalo Bills, Michael Vick, Andrew Luck, Cam Newton?and feed off of the detractors. But RG3, keep your head down and your headphones on. Do not listen, Peyton Manning, when the slurping gets deafening (Peyton has slurp-proof earplugs by now). And you too, Niners. Keep it moving.

The NFL is a war of attrition. The video loops of the highs and lows, the hyper-neurotic media coverage, is a display for the consumers. When the entertainers hitch themselves to the narratives, looking to the media to define their teams for them, teams end up married to the storyline for better or worse. Usually for worse.

How many teams carry a narrative all the way through the season and ride off into the sunset? I can't think of one. Not in today's NFL, at least. (The Super Bowl Shuffle now reads as an artifact of the era before the coverage became all-devouring.)

Meanwhile, where perception meets reality, we have the NFL's new Heads Up program, marketing safe tackling to young players. It seems to me the height of grandiosity to assume you can trick people into believing that running into other people at high speeds can be made safe. We've gone over in extensive detail the reasons why it's impossible not to hit with your head on the football field. And the first week of games, college and pro, saw its fair share of players lying motionless on the ground.

The human body, moving forward at high speeds, does not travel perpendicular to the ground. It naturally leans forward, and the head is at the forward-most point of that natural lean.

To ask the body, while traveling at that speed, to crane the neck up and back, in defiance of physics, is a fool's errand. A body trying bend that way simply will not achieve the goal inherent in a football block or tackle, which is to apply maximum force to the opponent.

Adding a coaching seminar with youth football players to the opening day programming was shamelessly disingenuous. Not only because it's ergonomically difficult to use that technique effectively, but because not one player on the field in the real games was using it. This is the NFL. The way those men play the game is the way that boys play the game.

And it?s not just the boys who are watching. The dads are watching. The youth football and high school coaches are watching. Those men shape the game by positively reinforcing hitting styles that they ?nd pleasing and effective. So who's going to be the ?rst one to implement an experimental technique that gets your players run over, doesn't reduce injuries, and makes you finish the season 0-10? Especially when the permeating industrial standard is that every season, every game, every practice, and every play is of military-grade importance. There's no time for experimentation.

But Roger Goodell isn't interested in logic. He's in a war of attrition too. All he has to do is stay on message: The game is safe if .... ?and he can fill in the blank. Like any good politician knows, its not the little lies they'll believe; it?s the big ones.

Source: http://feeds.slate.com/click.phdo?i=06b363fb031faddf0b70a20eae832469

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Shark expert Ron Taylor dies; helped make 'Jaws'

(AP) ? Ron Taylor, a beloved Australian marine conservationist who helped film some of the terrifying underwater footage used in the classic shark thriller "Jaws," has died after a long battle with cancer. He was 78.

Close family friend Andrew Fox says Taylor died Sunday after a two-year battle with leukemia.

Fox and his father, famed shark attack survivor Rodney Fox, worked with Taylor on shark conservation efforts for decades.

In 1974, director Steven Spielberg asked Taylor and his wife, Valerie Taylor, to capture footage of a great white shark for "Jaws." Spielberg used Taylor's footage in a now-iconic scene in which the shark in the film tears apart a cage holding one of the main characters.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-09-09-Australia-Obit-Ron%20Taylor/id-e2d615c8a5b54bdc92c975ae3ebf40e8

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Gamer Escape ? Gaming Community featuring News, Wikis ...

New Imperial Event- Is Garlemald Targetting Primals?

Today the Imperials were sighted in the vicinity of Aetheryte Camps that are located near the locations of previously confirmed Primal sightings.

Previously, the armies of the Garlean Empire could be seen close to the city gates of the three city-states of Eorzea. Now however, it appears that their focus may have shifted towards the Primals.

The event itself will toggle on and off for about 4 hours at a time. During which, large quantities of level 50 imperial soldiers will surround the areas around Camp Iron Lake, Camp Broken Water, Camp Dragonhead and Camp Crimson Bark. In addition to these ordinary soliders, there is a special group located in the area (with two possible locations in each area) which consists of special soldiers and a Magitek Vanguard H-1. Adventurers have discovered that these enemies (and possibly the normal soldiers) drop two hats which were previously unobtainable in the game- the Imperial Operative Tricorne and the Imperial Operative Hat.

Those that aren?t currently in a linkshell capable of taking on these special units head on may rest easy! The rewarded hats from this event are not dependent on who has claim of the enemy! Simply go out and team up with your fellow adventurers for a chance at some great equipment! If you get lucky you?ll see one appear in your loot pool!

For more information head over to the official forums.

Source: http://gamerescape.com/2012/09/09/new-imperial-event-is-garlemald-targetting-primals/

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Patriots open season with 34-13 rout of Titans

NASHVILLE, Tenn. (AP) ? Tom Brady might have a broken nose, about the only damage inflicted by the Tennessee Titans against the New England Patriots who simply don't lose season openers.

Brady threw for 236 yards and two touchdowns, and the defending AFC champion Patriots routed the Tennessee Titans 34-13 for their ninth straight season-opening win Sunday. It's the longest current streak in the league.

"I need some scars," Brady said, joking about the white bandage covering his nose and marring his usual look.

Titans defensive end Kamerion Wimbley hurt Brady in the second quarter when he got Tennessee's only sack of the game. Brady said that was the only good hit he took all day and complimented his revised offensive line featuring a new left tackle in Nate Solder, new center in Dan Connolly and right guard in Donald Thomas.

"It wasn't perfect by any stretch, but it's always fun to win," Brady said. "It's a good feeling."

The Patriots ruined Jake Locker's debut as Tennessee's starter, sacking him twice and forcing two turnovers. New England rookie Dont'a Hightower returned Locker's fumble 6 yards for a TD in his own debut, and Stevan Ridley ran for 125 yards and a TD.

New England even knocked Locker out of the game in the fourth quarter and held Chris Johnson to 4 yards on 11 carries.

"This is something that can be a backbone for us," Patriots defensive tackle Vince Wilfork said. " To hold a great back to only 4 yards that was good defense."

Locker hurt his left shoulder tackling safety Patrick Chung on a fumble return officials should have whistled dead as an incomplete pass to Titans receiver Nate Washington, who also was hurt on the play. Matt Hasselbeck replaced Locker, who was kept on the sideline as a precaution.

The eighth pick overall in 2011 tried to talk his way back onto the field after being examined. Locker said he was sore but expects to play next week at San Diego. And he won't shy away from tackling in the future.

"I know I'm playing offense," Locker said. "I'm not going to let a guy run into the end zone."

The Titans weren't happy at the failure of the replacement officials on three different passes into the end zone they thought deserved flags for pass interference. Coach Mike Munchak said there always will be calls they believe are missed by officials.

The first came on the opening drive when Devin McCourty helped break up a pass to Damian Williams in the end zone. The second wound up an interception by Patriots rookie Tavon Wilson on a pass to Washington. The third came with Chung defending Jared Cook in the fourth quarter that left the Titans tight end pleading his case to an official.

Williams had an opinion on the lack of a flag, but refused to criticize the officials, who also needed replay to overturn the on-field ruling of an interception by McCourty in the third quarter that squirted out when he hit the ground.

The Titans even had former Tennessee basketball coach Pat Summitt on hand, not that she could help them stop or even slow Brady ? despite spending the offseason prepping for the teams' first meeting since being routed 59-0 in New England in October 2009.

Brady threw five TD passes in one quarter that day. He didn't match that Sunday, but didn't need to with Ridley providing plenty of help on the ground as the Patriots outgained Tennessee 390-284.

"They're going to make their share of plays, which we knew," Munchak said. "We just couldn't help them, and unfortunately along the way, we helped them."

The Titans couldn't match Brady's efficiency and had to settle twice for field goals of 28 and 24 yards by Rob Bironas. Locker did find Nate Washington on a 29-yard TD in the third quarter even with Patriots defensive end Chandler Jones grabbing the quarterback.

Brady missed connecting with Brandon Lloyd for a would-be TD on the opening drive. That was among his few misses.

He put the Patriots up 7-3 with a 23-yard touchdown pass to Aaron Hernandez late in the first quarter, capping a 67-yard drive. It was Brady's 301st career pass, surpassing John Elway for fifth in TD passes in NFL history. It also marked his 33rd straight game with a TD pass. He found Rob Gronkowski on a 2-yard TD pass just before halftime for a 21-3 lead.

The Patriots' work boosting their defense through the draft showed early dividends. Jones sacked Locker and forced a fumble that Hightower ran in for a 14-3 lead in the second quarter.

Notes: Patriots coach Bill Belichick got his 193rd career victory, tying him for eighth all-time with Chuck Knox. ... Brady became the 14th player with 40,000 yards passing in his career. He has 40,215 yards, just shy of Johnny Unitas (40,239) for 13th. ... Brady now has sole possession of fifth for career wins by a quarterback with 125. ... Brady is 5-1 against Tennessee and has 10 TDs with no interceptions in those games. ... Titans LB Colin McCarthy had a walking boot on his right foot but said he'll be OK.

___

Online: http://pro32.ap.org/poll and http://twitter.com/AP_NFL

Source: http://news.yahoo.com/patriots-open-season-34-13-rout-titans-201107045--spt.html

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